2011 Chevy Silverado HD & GMC Sierra HD Launch
Couple weeks ago, GM Canada introduced their 2011 Chevy Silverado HD and 2011 GMC Sierra HD to the media here in Alberta. The launch included head-to-head, tractor pulling drag races on an isolated airstrip just south of Calgary, allowing media and dealer reps the chance to get behind the wheel for a few pulls and see the GM trucks’ full potential against the competition.
We helped cover the event providing GM with media content, both stills and video, including shots of the event and product in action, along with unedited b-roll footage. We had two photographers and one videographer on this job. Here are some of the stills:
Product:
Event:
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