The Pirelli Photography Awards are presented to AJAC members each year honouring the best in automobile photographs in two categories: Published and Un-published

Photography is part of the Pirelli culture. The company has created one of the world’s most well known photographic traditions – the Pirelli Calendar.  The calendar was launched in 1963 from Pirelli’s London office as a gift for privileged customers, its concept a take-off on the pin-up popular with automobile manufacturers. But the subtlety of its images and the quality of its photographers made the calendar a coveted collector’s item.

Each year the large field of entries is judged by three of Canada’s leading photographers. The judges for the award are celebrated photographers Alana Riley of Montréal, Michael Van Leur and Derek Shapton of Toronto, all highly regarded professionals and award winners in their field.  It’s worth noting that the judging is done with the photographer’s name hidden.

Anthony Paulozza, Marketing Director of Pirelli Tire Inc presented this year’s awards in the Published category to Bradley Horn and a new AJAC Member submitting for the first time, Philippe Champoux. The 2009 winner in the Published category is Mark Toljagic, first-time winner of the Pirelli Award.

In the Un-Published Photography category, Amee Reehal, the double first place winner last year, and first time winner Graeme Fletcher are the runners up. The winner in this category is Bradley Horn.

The judges commented on the quality of all the entries with considerable praise for the six winners.

For their excellent photos, each category winner received a set of Pirelli Tires presented to them by Marco Zambianchi, President of Pirelli Tire Inc.